Data,   Meet Reality

We target the bad data in Salesforce.com so you can target the deals that matter

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Insights in minutes. Free 14-day trial.
Data, Meet Reality

We target the bad data in Salesforce.com so you can target the deals that matter

Get Started
Insights in minutes. Free 14-day trial.
BAD DATA MISDIRECTS FOCUS AND RESOURCES
Instead of driving resources towards attainment, bad data scatters executive sponsorship, technical resources, and management inspection across the wrong opportunities.
SALES MANAGEMENT
•   False pipeline misdirects focus, takes significant effort to manage
•   Can't manage or maximize deals hidden from pipeline
•   Insight into sales rep tendencies and management effectiveness takes time to learn, is lost when manager moves on
SALES OPS
•   Hard to build trust around key metrics, forecasts, and all downstream analytics that rely on Salesforce data
•   Creates challenges for quarterly planning, post-quarter review
•   Significant time and effort fixing, cleaning data
SALES REPS
•   False pipeline creates risks for attaining quota or hitting accelerators
•   Hard to get most effective coaching without an accurate view of active or historic sales cycles
•   Lower morale, confidence in the business

Identify and Manage Bad Data at Its Source

SEE BAD DATA CLEARLY
BadData is a qualification tool that identifies the bad data in Salesforce to better qualify deals, focus on the right deals during reviews and forecast calls, and increase sales. Once you see the problem, you can manage it.
CORRECT REP TENDENCIES
BadData uses algorithms to identify tendencies in how reps enter data. We make it easy for managers to understand rep behavior and provide reps with data to help them correct their tendencies.
INCENTIVES TO REINFORCE DATA
Set data targets to create incentives, such as accelerators or SPIFFs, to reward higher quality data. It's about focusing on the data that matters, so your organization can close more deals predictably.

Benefits by Role

SALES MANAGEMENT

Focus on the
deals that matter

•   Better qualification results in better use of time, more closed sales
•   Focus, assign resources to deals previously hidden from view
•   See data quality, management effectiveness by team, territory
SALES OPS

Discover business insights
faster, more accurately

•   Improve all downstream marketing, forecasting, or AI tools — good data in, good data out
•   More accurate sales metrics, reports
•   Less time fixing, cleaning data
SALES REPS

Increase chances of
closing more sales

•   Analytics provide objective coaching to improve
•   Better data reveals deficiencies that can be addressed (e.g. pipeline or deal progression problem)
•   Close more sales, get paid more

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Insights in minutes. Free 14-day trial.

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